Bachelor of Business (Global Communication)

The Bachelor of Business (Global Communication) at Massey will develop your critical skills in analysing communication in global contexts, strengthen your understanding of global sustainability challenges, and enhance your ability to communicate across cultures. Communication is key to business. Understanding how communication works in our interconnected global world drives success. Employers value adaptability, knowledge of multicultural stakeholder needs, understanding of complex global sustainability challenges, along with strong communication and problem-solving skills.Graduates will gain an understanding of the influence of global systems and trends in shaping media systems, diverse communication needs, and cross-cultural communication practices. They can respond to the demands of international politics and business, and adapt communication strategies for effective global media and public relations campaigns.